I was the lead SEO specialist for this company which operates the largest trafficked online legal information portal and lawyer directory. The website receives millions of visitors a month and my responsibilities included making SEO recommendations to improve organic search engine rankings and drive organic search traffic growth.
During my time working with this company, I helped implement an automatic system to create sitemaps of the website’s pages so that they could be submitted to Google for indexing. This system helped increase the number of pages indexed in Google from tens of thousands to millions of pages. By increasing the number of pages that Google indexed the site was able to rank highly for a much larger number of website pages.
I was also able to identify and suggest improvements to the keyphrase density of the lawyer directory pages, which resulted in an almost immediate improvement for rankings across the entire lawyer directory.