We identified and recommended architectural and internal linking improvements, as well as performed on and off page search engine optimization services that resulted in a 106% increase in search engine referred visitors from 587K to over 1.2 million per month for a large Christian website. In addition, the number of keywords driving traffic to the website increased 99% from 260,000 to 517,000.
Prior to our assistance the company had utilized a large well known SEO consulting firm to provide assistance in recommending the site architecture during a site redesign. After the redesign the site did see a small improvement in traffic, but not to the level the company had expected.
We provided a thorough SEO analysis of the website and found that there was a tremendous amount of content duplication and opportunities to improve the internal linking structure within the site. Within 3 months of implementing canonical meta tags to remove content duplication and improving internal linking relevance within the site, traffic more than doubled.
Our ability to identify the flawed architecture recommended by a larger more expensive SEO consulting firm, and our ability to provide specific recommendations that resulted in a significant traffic increase was exactly what the client was looking for.
We also identified opportunities to improve the integration and usage of social media, specifically Facebook. We provided recommendations for improving call’s to action as well as engagement that resulting in “likes” growing from 50K to over 140K in just 10 months.