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DUI & Criminal Defense Attorney Web Design & Search Engine Optimization

T3 SEO was retained by a law firm in Seattle, WA to help improve their search engine visibility and drive more potential clients to their law firm.  The law firm wanted to focus on DUI and Criminal Defense type cases, so we developed a marketing strategy to help improve the firm’s visibility for DUI and criminal defense related searches in the Seattle area.

We started by developing a new responsive, mobile-friendly Wordpress website and developing more relevant content for the firms primary practice areas.  The firms search engine rankings began to improve as soon as we relaunched the new SEO optimized website.

If you require the services of an experienced DUI attorney in Seattle or a criminal defense lawyer, be sure to visit www.dellinolaw.com.

DUI & Criminal Defense Law Firm Marketing Services

  • Mobile friendly website design and development.
  • DUI and criminal defense seo services.
  • Local business listing optimization.
  • Legal content creation and marketing.

If you would like more information about how we can help drive more clients to your DUI & Criminal Defense law firm, please contact us today!

 

 

Vancouver HVAC Web Design & SEO Services

T3 SEO Internet Marketing was contacted by a local Vancouver, WA HVAC contractor to help them improve their visibility within search engines and drive more calls/leads to their company.  The company had been working with another local web design and seo firm for several years, but they were dissatisfied with the results they were receiving.

Within a very short period of time we were able to migrate their existing website to a responsive mobile friendly design as well as optimize the sites on-page elements, their local business listings and begin our off-site SEO services.  Our services have resulted in their website ranking at the top of Google, Bing and Yahoo for their primary business services.

Services provided:

  • Responsive mobile friendly website design.
  • On and off page SEO optimization.
  • Local business listing optimization and syndication.
  • Google+ optimization and content syndication.

If you need any type of heating and cooling services in Vancouver, Wa visit www.tri-techheating.com for more information about the services they provide.

If you provide heating and cooling services and would like to improve your search engine rankings to increase calls and leads, please give contact us today for a FREE quote!

1st Page Google Rankings For New Law Firm Client

Web Design, SEO & Social Media Services for Bankruptcy Law Firm

Law firm marketing servicesThis law firm contacted us to inquire about our search engine optimization services after getting frustrated with his existing marketing firm.  He had been working with another “SEO” firm for several years, but was concerned that he was not getting calls or leads and could not find his firm on the 1st page of search results for his practice areas.

After  talking with the law firm about our different law firm marketing services, they decided to sign up for our law firm website lease and advertising program (no upfront development fees and monthly leasing fees don’t start until 1st page rankings are achieved).  We developed a new mobile friendly, search engine optimized website and within 4 days of launching the site it was ranking on the 1st page of Google for their primary practice area, Bankruptcy.

Law Firm Marketing Services Provided

If you would like more information about our law firm marketing services please contact us.

Personal Injury Law Firm Web Design, SEO, Social Media Services

Personal Injury Law Firm Website Design, Search Engine Optimization &  Social Media Services

Expert law firm lawyer marketing seo servicesWe were contacted by an established personal injury law firm about our search engine optimization and Internet marketing services after getting frustrated with the large law firm marketing they had been using for several years.  They were not seeing their firm ranked on the 1st page for their targeted practice areas and they were not able to get a response from the existing marketing company.

We developed a strategy that included developing a new mobile friendly website to target all of their practices areas, create profiles on the major social networks and create some videos to help market the law firm.  We were able to develop their new website within 3 weeks and launch it.  Once the website was live and indexed by major search engines, it achieved multiple 1st page rankings for their targeted practice areas.  Within just a few months they are on the 1st page for their targeted practice areas: car, truck, motorcycle, pedestrian, work accidents, wrongful death, personal injury, slip and fall, and product liability.

Law Firm Internet Marketing Services Provided

  • Mobile friendly website design
  • Search engine optimization
  • Social media profile creation and integration
  • Video creation and marketing

We have been working with Mike for several months now. Mike has delivered everything he promised and more. He has been responsive to our requests and intuitive about our needs. I highly recommend T3SEO for your web design and optimization needs. ~William Robison

If you would like help marketing your personal injury law firm online, please contact us.

Resort Lodging SEO & Social Media Services

140% Increase in Google Impressions & 233% Increase in Click-Thru’s After Just a Month

expert seo and social media servicesA vacation home rental and RV camping resort contacted us to help them with search engine optimization after working with another “seo firm” for awhile and not seeing any results.  After implementing our seo recommendations the websites search engine rankings began to increase within just a couple of weeks.  After just one month, Google impressions increased over 140% and click-thru’s increased over 233%.  In addition, the website received search engine traffic from multiple key phrases for the first time.  Previously, the website only received organic search traffic from “branded” key phrases.

Internet Marketing Services Provided

If you would like more information about our professional search engine optimization services, please contact us.

Family Law Firm Web Design SEO Services

Family Law Website Design & Search Engine Optimization Services

family law firm marketing

We developed a new mobile responsive website for a law firm that specializes in Family law.  The law firm wanted to generate leads for divorce, child custody, child support and uncontested divorce cases.  After developing and launching the website the law firm was surprised at how quickly they began to receive calls and email inquires.  We were able to achieve 1st page search engine results within 3 weeks of launching the new website.

Family Law Marketing Services Provided

We contracted with Michael and T3SEO to develop a series of websites concentrating on attorney marketing, and the results have far exceeded expectations. Not only are Michael and the team at T3SEO the consummate experts in their field, but their results-oriented approach to marketing services delivers a strong return on investment. ~Thomas Chaffe

If you have a family law practice or want to receive family law related leads, please contact us about our law firm marketing services.

Google Removes Option to Hide Private Search Results?

Can You Find the Hide Private or Personal Results Option in Your Search Settings?

Back in January I wrote a quick post about how I was not seeing the option to hide or show personal search results.  At the time, I was seeing this intermittently, so I wasn’t sure if it was something up with my profile or if I was noticing something Google was testing.

Where did the option to remove personal or private search results go?

 

Did I Miss a Google Announcement About Removing the Option to Hide Personal Results?

I kind of forgot about this, but today it hit me that I’m not seeing the option at all anymore.  So, if I’m logged into Google, I get personalized results….period.  I cannot find anyway to “turn personalization off” within my search settings or Google+ profile. I’ve performed searches on the web and Google+ and cannot find any mention of Google removing the ability to turn off personal search results.

Has Google Finally Decided That They Have Enough “Personal Data” to Provide Great Personalized Search Results?

I knew this day would come, but I’m still wondering if Google has actually moved to a completely personalized search engine when signed into Google.  As I mentioned previously, I’m kind of confused as to why I’m not able to find anyone noticing or talking about not being able to turn off the “private” search results.  As you know, Google makes changes to their search results all the time and they do not comment on them until long after the changes have been live or until someone mentions the changes.

I searched Google’s search help and everything still mentions you can turn off private results.  However, I’ve included some screen captures showing that I’m not seeing the option anymore.

No private options within settings

Google Help Documents

Turn Off Private Results - Google Help

Private Search Results - Google Help

Expected To See Google Offer a “Filter by Circles” Personalization Option

I actually expected Google to offer a “filter by circles” option under the search settings when a search is performed.  As the usage of Google+ continues to grow I really expected Google to allow users to filter search results by the various circles they may have.  This is one of the reasons I think it is important to have clearly defined circles and segment people/pages you add to each carefully.  Sort of an expansion on how they allow you to search in Google+ for content only from your circles.

Give me an option to filter results by people within a specific circle or include results from a specific circle and ALL connected entities.   This kind of filtering is what I expected/expect to see Google do over time, as they aggregate Google+ user data.

A hack of what I wanted to see Google moving towards is below.  

 

Filter Personal Search Results by Circles

 

Are You Still Seeing the Option to Hide Private Search Results in Google?

Let me know if you are still seeing the option to hide private results, or if I totally missed how Google is now allowing users to hide/show private results….

Google Not Displaying Show Hide Personalized Results Feature

Is Google testing new personalization methods/settings or was it just a glitch this morning when I didn’t see the option to show/hide personalized results while logged in?  Like every morning, I did some searches and noticed that I did not have the option to hide personalized results, and my results were not personalized by default.

However, 30 minutes later the feature to hide/show personalized results was back….

I can’t imagine that Google would remove the option to switch back and forth between personalized and non-personalized results, so I’m leaning towards it was a glitch.

Has anyone else noticed this?

Google not displaying hide personalized  results

Google Showing Personalized Meta Data (+1’s) in Non-Personalized Search Results

Google Seems To Be “Blending” Personalized Google+ Data (+1’s) With Non-Personalized Search Results

I was doing some research this evening and for the first time I noticed that Google was displaying personalized meta data (+1’s) from Google+ even when I select “hide personalized results”.  So now we begin the “blending” of “generic search” and “personalized search” within Google search results.

For those that have been discounting “personalized search results”, I think it is time for you to take another serious look, and start to do the things necessary to take advantage of where Google is heading.

At this point Google doesn’t seem to be modifying the rankings when selecting “hide private results”, but they are starting to display personalized elements within the search UI.

Here is a screen capture of what I’m seeing in my results:

loggedin-hide-personalization

 

Are you seeing Google +1 data in your non-personalized search results?

 

Can Google+ Drive Non-Google+ Content to Top of Personalized Results?

I’m sure you have read about how content posted, shared or +1’d to Google+ will show up high within personalized search results. Google mentioned in their official announcement of “Search Plus Your World” that Google+ content would show up within personalized searches, and that was on January 10, 2012.

However, what I’m not seeing seo’s and Internet marketing folks talk about is how Google+ can help drive content not posted, shared or +1’d to the 1st page of personalized search results.

In early 2012 I noticed how web sites were being pushed to the top of my personalized search just because a Google+ page I followed LINKED to it!  Yes, just having a link to a web site could help drive it to the top of my personalized results for relevant search queries.  This was, and is powerful stuff for us marketing folks.

In this post I will try to address the following topics:

  • How Google+ provides “social meta data” that I believe is used to define individual personalization profiles.
  • How Google’s “personalized rank” works, according to their patents.
  • How Google+ can be used to drive non-Google+ content to the top of personalized search results with links.

How Google+ Helps Define Google’s Personalized Search Results

I found 2 patents that seem to outline how Google could be using Google+ data to shape their personalized search results.

  1. Searching with metadata comprising degree of separation, chat room participation, and geography (*Microsoft Patent*)
  2. Personalization of Web Search Results Using Term, Category, and Link-Based User Profiles

Social Meta Data & Degree of Separation

The first patent mentioned above deals with using data gathered from “social networks” to help build “personalized profiles”.

This is one of the diagrams from the social meta data patent that illustrates how content can be connected across social networks.

Google social meta data patent

Within this patent they discuss using “degree of separation” between the user and content gathered from the social meta data to order search results.  Degree of separation means how closely the user is linked to specific content.  Is the content directly linked (1st degree) to the user or is it linked to the user by a friend of a friend etc.

Here is an excerpt from the patent that really sums it up for me.

In some instances, a user’s unique identifier may be used to rank search based on the relationships between a user and the content providers. For example, a user may search for a specific term and explicitly or implicitly provide his unique user identification to the search engine. The results of the search may be ranked such that the user’s friend’s content may be highlighted or merely higher ranked in the search results. Presumably, the user may have an interest in results that come from sources with whom he has a preexisting relationship.

By associating content with metadata that includes a content owner’s network of friends, the metadata may be used by specialized and general purpose search engines to find relevant and pertinent results for a specific content owner.

Google could be using a very similar way to gather data from social networks as a way to rank content connected to a user from that data, by “degree of separation”.  Now, we take a look at their personalization patent in order to get an understanding of how they could put this all together for their personalized search results engine.

How Does Googles Personalized Search Work?

The 2nd patent I mentioned above deals with the 3 profiles Google uses to help determine personalized search results.

Google personalized profiles

In the patent they mention category, term, and link profiles.  Here is how they are defined in the patent:

Each sub-process produces one type of user profile characterizing a user’s interests or preferences from a particular perspective. They are:

  • a term-based profile 231—this profile represents a user’s search preferences with a plurality of terms, where each term is given a weight indicating the importance of the term to the user;
  • a category-based profile 233—this profile correlates a user’s search preferences with a set of categories, which may be organized in a hierarchal fashion, with each category being given a weight indicating the extent of correlation between the user’s search preferences and the category; and
  • a link-based profile 235—this profile identifies a plurality of links that are directly or indirectly related to the user’s search preferences, with each link being given a weight indicating the relevance between the user’s search preferences and the link.

Google personalized profile tables

How Google calculates a “generic” and “personalized” score for documents/content:

When a search engine generates search results in response to a search query, a candidate document D that satisfies the query is assigned a query score, QueryScore, in accordance with the search query. This query score is then modulated by document D’s page rank, PageRank, to generate a generic score, GenericScore, that is expressed as

GenericScore=QueryScore*PageRank.

This generic score may not appropriately reflect document D’s importance to a particular user U if the user’s interests or preferences are dramatically different from that of the random surfer. The relevance of document D to user U can be accurately characterized by a set of profile ranks, based on the correlation between document D’s content and user U’s term-based profile, herein called the TermScore, the correlation between one or more categories associated with document D and user U’s category-based profile, herein called the CategoryScore, and the correlation between the URL and/or host of document D and user U’s link-based profile, herein called the LinkScore. Therefore, document D may be assigned a personalized rank that is a function of both the document’s generic score and the user profile scores. In one embodiment, this personalized score can be expressed as:

PersonalizedScore=GenericScore*(TermScore+CategoryScore+LinkScore).

Google search query

How profile confidence determines personalized results:

In another embodiment, the personalized ranks and generic ranks are further weighted by a user profile’s confidence level. The confidence level takes into account factors such as how much information has been acquired about the user, how close the current search query matches the user’s profile, how old the user profile is, etc. If only a very short history of the user is available, the user’s profile may be assigned a correspondingly low confidence value. The final score of an identified document can be determined as:

FinalScore=ProfileScore*ProfileConfidence+GenericScore*(1−ProfileConfidence).

When intermixing generic and personalized results, the fraction of personalized results may be adjusted based on the profile confidence, for example using only one personalized result when the confidence is low.

Google personalized search query

Connection Between Google Personalization and Google+

I researched these patents in early 2012 after Google announced “Search Plus Your World” which was the initial launch of full scale integration of Google+ data within their core search engine results.  After reviewing the patents it was clear Google+ is the conduit directly into Google’s personalization profiles and should be utilized as such.  Using Google+ you can help “directly connect” (1st degree connection) your website, brand, products or services directly into users personalized profiles.  

Here is a slide I created with the elements I felt (and still do) were most important to “personalized rank” and that could be developed with Google+:

Google personalized ranking factors

Here is a slide I created to demonstrate how/where on a Google+ page  you can feed data directly into the 3 personalization profiles of individuals:

Google+ About Page Best Practices

 

Power of Using Google+ Links

Google mentioned within their official announcement of Search Plus Your World that content within Google+ would be highlighted within personalized search results.  However, what was going to be powerful was if I could utilize Google+ to drive a websites content to the top of Google’s personalized search results.

During this time I began to notice that websites that were linked to from Google+ pages that I was following were being pushed to the 1st page of my personalized results.

Here is an example of a site that moved from page 2 to spot #4 in my personalized results.  I was following the Google+ page of the site, but the Google+ page had no posts and only had a link back to the website.

personalized ranking improvment

 

Here is an example of another domain that was pushed to the top of my personalized results.  This domain was only linked to from within the Google+ page I was following, no posts, no shares, no +1’s.

Following-Personalized

 

The above examples are from early 2012, so here are some current 2013 examples just to demonstrate that Google+ links still have power to push websites to the top of personalized results.

Below is an example of a website that I’m not following within Google+, but it is pushed to the 1st page of my personalized results just because someone I am following linked to it! Yes, technically it was “shared” on Google+, but what I’m trying to focus on is it was just a link to a website!

linkedwebsite

 

Here is the post that contains the link to the site causing it to be pushed to the 1st page of my personalized results:

Google+ link

 

Let’s Sum Things Up

Hopefully, this post will help explain how Google+ is the direct conduit into Google’s personalization profiles and how it can be used effectively to build value for brands, services and companies.  As we should all know by now, more and more people are “logged in” to Google+, so they will see personalized results, unless they turn the feature off of course.

It is becoming increasingly important to build connections with your targeted markets and demographics in order to take advantage of Google’s shift to personalized search results and the vast number of people who will be “logged in” to Google+ because of Android, YouTube, Gmail, etc.

A few takeaways:

  1. Google+ is the primary method that Google gathers DIRECT social meta data.
  2. Google is using social meta data from Google+ to build personalized profiles of individuals.
  3. Social meta data from Google+ has a direct impact on personalized search results because of the personalized profiles Categories, Terms, and Links.
  4. Links within Google+ create direct connections (within personalized link profiles) that can drive “non-Google+” content to the 1st page of personalized results!
  5. Start using Google+ to build DIRECT connections with your target markets or demographics in order to associate your products, services, or brand within their Google personal profiles (category, term, links).

What are your thoughts, have you been seeing non-Google+ content showing up in your personalized results?

 

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